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Your Guide to

Home Ownership

Alex Coleman Presents to Future Home Owner

Knowledge, Experience, Professionalism

Dear

Future Home Owner


Buying a home is a rewarding adventure and we're so happy to have the opportunity to bring your real estate dreams to life! In doing so, we aim to instill knowledge and confidence in all our buyers while helping them successfully navigate through every step of the process.

In the following presentation, you’ll be provided an outline of everything you need to know from consultation to handing over the keys. Our mission is to deliver world-class customer service and a winning experience.
Sincerely,

Alex Coleman

- you're in great hands -

Meet

Alex Coleman

Partner
(352) 870-6633
Alex@ProTeamGainesville.com
If you ask anyone who’s worked with Alexander Coleman, they’ll tell you the same thing: he leads with heart. Arguably the most tender-touching agent on The Pro Team, Alex is known for his deep empathy, quiet strength, and unwavering commitment to doing right by his clients—no matter the circumstances.

A Gainesville native, Alex grew up immersed in the local community through sports, service, and outreach programs. He knows this town inside and out and believes it offers a rare balance of small-town connection and big-city opportunity. That love for Gainesville shows in the way he helps others plant roots and find the place that feels like home.

Alex is also a devoted father and passionate runner—two roles that reflect his belief in consistency, discipline, and showing up with purpose. Those values carry over into his real estate career, where he’s become known for steady guidance through life’s biggest transitions, especially the stressful ones. He doesn’t just help people buy and sell homes—he supports them, listens to them, and walks beside them with care.

In a business where so much can change overnight, having someone like Alex in your corner makes all the difference. Whether you're navigating a major move, a life shift, or your very first purchase, Alex brings a calm, human-centered approach that turns pressure into peace of mind.

Let Alex help you find your way home—not just with professionalism, but with purpose.
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Proven Track Record

Service

Provide great customer service by building bonds with clients that lead tolong-term relationships where we truly care about their needs.

Knowledge

By pursuing excellence in our expertise as agents we can better service our clients and lead them to home ownership in a smooth and easy process.

Integrity

Be ethical in all you do and communicate with honesty while paying attention to the details of each and every client, agent, and transaction.
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Market Trends in Gainesville, FL

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report

Unique Value I Provide My Clients

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Customized listing search to find the perfect home.

I Found

Properties For Sale in Gainesville

Scan the QR code to see all listings
See all Listings
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Professional Network to help your purchase go smoothly

Professional Network

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Market insights as a result of my recent sales in your area

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
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Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

If you’re in the market for a home, then you should also be considering working with Alex. Not only is he a great realtor who is passionate about his profession, but he also happens to be an awesome human being who cares about his clients and their satisfaction!As a first time homebuyer, Alex from the Pro Team was there for me from day one and made me feel optimistic about what can sometimes be a very stressful and overwhelming process.It should be noted that I had another realtor pretty much dismiss me because I had not gotten a pre-approval yet, which was kind of disheartening. Alex instead took the time out to meet with me and discuss the homebuying process, even before I was a 100% sure I wanted to buy home!And the rest is history… From our initial offer to closing, Alex was there every step of the way. He communicated efficiently and effectively with the sellers side on my behalf always keeping me in the loop, and always with my best interest in mind.Honestly, I could not have asked for a more painless process or a better experience in purchasing my first home than with Alex!
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Alex was great! After trying several realtors and looking for a tear and a half we found Alex and within a few months we found our new home. Alex listened to what we said and only showed us places that met our criteria. He was great and easy to work with always willing to help and go the extra mile. I would highly recommend Alex to anyone trying to buy or sell a home!
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Alex was the BEST realtor we could have asked for!! As first-time homebuyers, we had so many questions, and Alex took the time to explain every aspect of the process with such clarity and patience. His expertise was evident in every step, and his responsiveness made us feel supported the entire way. He went above and beyond - meeting us at all different times of day and for showings, offering invaluable advice on how to navigate the financials, and always making sure we felt confident in our decisions. His dedication and passion for what he does really shine through. And when we finally closed on our dream home, he was just as excited as we were!! We truly couldn’t have asked for a better realtor. If you’re looking for someone who is experienced, dedicated, personable, and genuinely invested in your happiness, Alex is the one!
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I honestly never thought I’d be able to buy a house. As a first-time homebuyer, the idea felt overwhelming and out of reach. Alex Coleman completely changed that for me. From the very beginning, he guided me through every step of the process, making sure I felt comfortable and prepared.When we first met, we got coffee and just got to know each other. Right away, Alex put me at ease. He made sure the ball was always in my court, and he really listened to my needs. I had a unique situation with a grant that required the home to meet specific criteria, and Alex never hesitated; he identified homes that fit my price range and the grant requirements without missing a beat.One moment that really stood out was during the back-and-forth between us, the lender, insurance, and seller’s agent. I was overwhelmed by the high demands from all sides, and Alex took the time to call me—not about logistics, but just to check in and ask how I was doing. I told him I wasn’t second-guessing, just feeling stressed but excited. He reassured me and told me how proud he was of me for achieving my goal. That kind of encouragement made all the difference.Alex was patient and reassuring throughout the entire journey. He reminded me, “If it doesn’t feel right, don't force it” which took all the pressure off and allowed me to make thoughtful decisions. He also worked around my inflexible schedule, attending every showing and making himself available whenever I needed him. His communication was fantastic! Despite how busy he is, I felt like a priority. He usually responded to texts within the hour, which gave me peace of mind during stressful moments.Another huge advantage was his network. Alex connected me with trusted inspectors, lenders, and insurance brokers that made the process smoother, while also supporting my choices when I went with someone else. That kind of flexibility and trust really meant a lot.I completely trust Alex. From the beginning, we connected on a personal level, and I knew I could rely on him. I’ve already recommended him to family and friends who are beginning their own first-time homebuyer journeys.At the end of the day, I became a homeowner because of Alex’s guidance, patience, and dedication. I’m so grateful to have had him by my side, and I would recommend him to anyone—especially first-time homebuyers who need someone knowledgeable, supportive, and truly invested in their success.Thank you, Alex, for helping me achieve something I never thought was possible!
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My husband and I loved working with Alex. We began looking into the North Florida area while we still lived in South Florida. Alex took great care into looking at properties and sending videos of those that interested us. Once we were able to look at houses in person, Alex was very available to show us houses and gather any information that we needed. He understood what we were looking for which enabled us to not waste time going to properties that didn't match our needs. Once we found our new home Alex stayed on top of the progress and sent us frequent updates and pictures. He was available for every step of the purchase through closing. Not only was Alex a wonderful real estate agent, he was very personable and has kept in touch. We highly recommend Alex Coleman to assist in your next home sale/purchase! We were lucky to have met him!
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Alex and the Pro team were phenomenal! They did everything they said they would do. It was because of their expertise and knowledge my home sold very quickly. Alex always went above and beyond for us and really treated us like family. No text or call went unanswered. When it's time to buy again he will be my first and only call. Thanks again Alex for everything, you were indeed a blessing in more ways than one.
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Alex could not have been more helpful in guiding us through buying our first home. He was always available when we had questions along the way, had an excellent understanding of what we were looking for in a home, and when it came to putting in an offer and negotiating he strongly advocated for our needs. I cannot recommend him enough!
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Alex did an amazing job helping me navigate the world of real estate as a first time home buyer. He was attentive every step of the way and answered all the questions I had. Super awesome dude and 10000% recommend
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We cannot recommend Alex Coleman highly enough! This was our first time selling a home, and the process initially felt overwhelming. From the first meeting, Alex and the Pro Team made everything seamless and straightforward. They were transparent about costs, clearly explained each step, and always took the time to answer our questions. Alex’s guidance gave us confidence throughout, and we went under contract in less than a week after listing. We couldn’t have asked for a better experience.
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Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.

Processes

1

Consultation

We’ll sit down together and help you determine your needs wants and goals while offering my personal industry expertise and strategies for bringing your vision to life.
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2

Pre-Approval

Getting pre-approved will help you know exactly what you can afford so you can confidently focus on the right homes. Plus, it shows sellers you’re serious, giving you an edge when making an offer.
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3

Property tours

After you have reviewed and selected which homes you want to tour, we get to go shopping! This is where you can start figuring out what you really want in your new home.
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4

Write offer

Once we find the home of your dreams, we'll submit an official offer - including but not limited to sale price, inspection contingencies, and closing costs. The seller then has time to accept, reject, or counter your offer.
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5

Under Contract or Escrow

With your offer accepted, we enter a 30-day Escrow period. This involves a neutral third party company that holds funds while conducting a thorough underwriting process to ensure all aspects of the contract are upheld properly
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6

Inspections

Now that you've found your home we need to order the inspection. The inspection will let you know what repairs are needed, some are minor and some may be safety issues. Don't worry, you are still protected.
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7

Appraisal

The appraisal is ordered by your lender to protect their investment. They have their own checklist of things they look at for the final approval to move forward. The appraiser can demand repairs completed by the seller before they will give their approval.
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8

Closing

Congratulations! You now own a home and can get moved in. It's time to celebrate and have your housewarming and show off your home. We will be standing by to answer any questions you may have about home-ownership and have a list of contractors if the need arises.
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105 More Ways

Agents Who Are Realtors ® Are Worth Every Penny Of Their Compensation.

Here’s a look at all the things – big and small – that a REALTOR ® may do to help clients when buying a home.

Counseling Session Activities

  • Prepare the buyer for executing a buyer representation agreement
  • Explain agency relationships to the buyer and get state required legal consent to represent, if needed
  • Inform the buyer of working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies

Building a Relationship

  • Learn the buyer’s wants and non-negotiable needs
  • Understand the buyer’s budget and what will be needed financially
  • Help the buyer understand what property their chosen budget will buy
  • Consider having the buyer fill out a homebuyer’s checklist
  • Assist the buyer in examining how much they can afford to spend
  • Provide quality lender resources
  • Partner with the buyer to locate suitable properties for consideration
  • Match the buyer’s needs with available property
  • Constantly re-evaluate buyer’s needs and refocus property showings to fit those needs
  • After ensuring the buyer understands what is done for them, how it is done,and the benefit to them, obtain signatures on the buyer representation agreement
  • Explain how compensation is paid, who pays it, and what the buyer’s options are for paying it

Educating the Buyer

  • Communicate the working relationship based on state law, the REALTORS® Code of Ethics, and the broker’s business policies
  • Explain Federal and State Fair Housing laws
  • Explain what to look for in applicable property disclosures
  • Reassure the buyer that their personal information will remain confidential
  • Inform the buyer that you will always disclose all known material defects
  • In accordance with state law, provide information on checking the sex-offender registry and crime statistics for the neighborhood
  • Discuss available resources that the buyer can check to learn more about prospective neighborhoods
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REALTORS® are members of the National Association of REALTORS®

Preparing the Buyer

  • Explain the timeline for house hunting, mortgage approval, and closing
  • Explain the local market and how it impacts the buyer
  • Show statistics on what percentage of list price sellers in the area are currentlyreceiving
  • Inform the buyer on what home features are popular
  • Identify current average days on market
  • Share the dangers of using the price per square foot to figure home values
  • Explain the concept of absorption rate and how it impacts the buying process
  • Indicate current listing months of market inventory
  • Share estimated potential out-of-pocket costs to complete the transaction
  • Assist the buyer in analyzing the loan estimates
  • Qualify the buyer for financial ability to purchase
  • Help the buyer account for the complete costs of homeownership
  • Prepare lender for listing agent calls
  • Assist in comparing different financing options
  • Help the buyer select for viewing only those homes that fit their needs
  • Proceed in showing homes that fit the buyer’s must-haves
  • Caution the buyer on posting information to social media
  • Review the sample sales contract so the buyer is prepared when it comes time to make an offer

Showing Properties

  • Schedule showings and provide access to all listed properties as soon as they become available in their local MLS broker marketplaces
  • Educate the buyer on the immediacy of new listings appearing in their local MLS broker marketplaces and the lag time for them to appear on some websites
  • Collaborate with the buyer on properties they may have learned about through their sphere contacts
  • Research and assist on all unlisted properties the buyer wishes to see
  • Preview properties prior to showing if needed
  • Network with other agents to source properties not yet in their local MLS broker marketplaces
  • Contact homeowners in focus areas to see if they are considering selling
  • Set up an automated email alert system through their local MLS broker marketplaces that immediately notifies the buyer of properties that fit discussed requirements
  • Arrange a tour of areas, schools, and key points of interest
  • Provide resources containing neighborhood information on municipal services,schools, etc.
  • Inform the buyer of negative aspects like nearby venues or operations that may result in issues that could impact value
  • Collect and share any other vital information on available homes, remembering to follow all fair housing laws at all times
  • Check applicable zoning and building restrictions
  • Help the buyer decipher public property and tax information
  • Collect and share pertinent data on values, taxes, utility costs, etc.
  • Compare each property shown to the buyer’s wants and needs list and remind them of what they were looking for
  • Help the buyer narrow the search until the buyer identifies top choices

Negotiating Offers

  • Assist the buyer in getting the best property at the best price
  • Suggest that the buyer learn more about the neighborhood prior to makingan offer
  • Prepare a comparative market analysis (CMA) in advance of making an offer
  • Prepare the buyer to have the most attractive offer in the current marketplace
  • Explain common contract contingencies and include approved protective clauses in the purchase offer
  • Ensure that the buyer receives and understands all state and federally-required disclosure forms
  • Prioritize contract negotiation goals with the buyer
  • Help create a negotiating strategy
  • Use strategies such as an escalation clause to maintain a competitive offer
  • Prepare the buyer for a multiple offer situation and develop negotiation strategies
  • Write an offer that has a reasonable chance of being accepted
  • Recommend optional contingencies and explain the pros and cons of using them
  • Provide information on purchasing incentives that may be available
  • Discuss financing alternatives
  • Negotiate the buyer’s offers to arrive at the best price and terms
  • Utilize hyperlocal expertise and strong communication skills to assist the buyer in being the successful offer

Advocating for the Buyer and Facilitating the Close (Part 1/2)

  • Advocate for the buyer throughout the entire process
  • Encourage the buyer to fully investigate their options in terms of a home inspector, title company, appraiser, mortgage lender, and other services
  • Present a list of the types of required and optional inspections such as environmental, roofing, and mold
  • Review and discuss home inspection concerns
  • Negotiate repair requests from home inspection
  • Guide the buyer on meeting all contract deadlines
  • Assist in coordinating communications
  • Advise the buyer to review the settlement statement
  • Inform clients that they need to transfer utilities to the new residence
  • Schedule final walkthrough
  • Accompany the buyer on the walkthrough
  • Assist the buyer in questioning the appraisal report if it affects the financing
  • Confirm clear-to-close with the lender
  • Ensure all parties have all forms and information needed to close the sale
  • Remind the buyer of the location where the closing will be held
  • Confirm the closing date and time, and notify parties if there are changes
  • Gather all required forms and documents for closing
  • Explain flood insurance to the buyer
  • Explain title insurance to the buyer and refer to qualified insurance broker
  • Order any surveys needed

Advocating for the Buyer and Facilitating the Close (Part 2/2)

  • Order the appraisal
  • Order the title search
  • Confirm the status of the loan funding
  • Check addendums and alterations for agreed terms
  • Review the buyer’s closing statement to ensure accuracy
  • Explain wire fraud risks and remind clients to verify all wiring instructions before transferring funds
  • Double-check all tax, homeowners’ association dues, utility, and applicable prorations, if relevant
  • Request final closing figures from the closing agent (often an attorney ortitle company)
  • Receive and carefully review closing figures to ensure accuracy
  • Receive and carefully review title insurance commitment with the buyer
  • Advise the buyer to re-key their locks and to consider a one-time cleaning service or landscaping before moving day
  • Review documents with the closing agent (attorney)
  • Support the buyer in any final closing activities
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Actual services provided will depend on the needs of the buyer and the transaction –not all 105 things will need to be done in every transaction.

Featured content from the Center for REALTOR® Development’s Accredited Buyer’s Representative (ABR®) Designation Course. Visit crd.realtor to learn more.
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What buyers need to know about the
National Association of Realtors (NAR) changes.

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Starting August 17th, 2024

It is required to complete and sign a written agreement before showing a home. This applies to buyers requiring the services of any licensed agent in the U.S. to visit a property.
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By Signing the Agreement to Partner with an Agent

Our agent is dedicated to you and committed to finding a home that meets your needs.
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With a proven track record

We have the knowledge and experience to be the BEST asset in your real estate endeavors.

Signing a Buyers Broker Agreement or BBA

  • This is an agreement to engage with a professional real estate agent to consult, show homes, negotiate contracts, and advocate.
  • It will establish the length of the agreement
  • It shows the agent/broker's services and responsibilities
  • It explains the agreement's exclusivity between Broker and client, what fees are owed for services rendered, and how to terminate the agreement. It mentions additional fees if the buyer signs with more than one agent.
  • It provides a clear explanation of the various ways an agent can be compensated for their services to the Buyer.
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Real Estate Expert

Alex Coleman

Partner | REALTOR® | SL3555853

Alex@ProTeamGainesville.com | (352) 870-6633

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.proteamgainesville.com/team/alex-coleman-licensed-real-estate-agent
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.
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